BETTIE JIANG
BRAND PROFILE
Founded in 2019 by Bettie Jiang, a graduate of the MA Fashion Futures programme at the London College of Fashion and a mentee of Alexander McQueen, the brand imbues luxury silhouettes with a touch of sustainability. With sustainability intricately embedded in all design stages, the brand’s unique tailoring minimises fabric waste while maintaining style and quality. Jiang’s vision for tailor-made, timeless clothes is fulfilled through a respect for craftsmanship and sartorial traditions, accompanied by an evocative expression of refined detailing. She endeavours to redefine "Fashion Sustainability" by creating functional designs that encourage mix-and-match styling, empowering individuals to express their creativity while minimising environmental impact.
All Designer Labels
AW25 Collection
Bauhaus Reverie: Contemporary Elegance
fusion of past and present design
The collection titled ‘Bauhaus Reverie: Contemporary Elegance’ holds significant meaning by blending elements from the historical Bauhaus movement with a touch of modern elegance. In this collection, Jiang drew inspiration from the Bauhaus style and incorporated the Bauhaus geometric shapes into her designs. By combing simple geometric patterns with zero-waste pattern cutting techniques, she creates a look that embodies a modern and artistic aesthetic. Bauhaus principles of simplicity, functionality, and modernity are seamlessly blended into the designs of this collection.
The phrase ‘Bauhaus Reverie’ suggests a dreamy reflection on Bauhaus principles, hinting at a nostalgic appreciation for its innovative design ethos. The addition of ‘Contemporary Elegance’ indicates a fresh interpretation that infuses sophistication and elegance into the collection, harmonising the timeless Bauhaus style with present-day refinement. This title symbolises a fusion of past and present design philosophies, resulting in a collection that reflects both historical significance and contemporary charm. Bauhaus emphasises functionality over the product itself, adhering to the rules of nature and objectivity, while promoting a unity between art and craftmanship. This style laid essential foundations for modern design, focusing on material essence, minimalism, ergonomics, and the principle of practical and comfortable clothing.